The Sixth Annual Grunig Lecture last week proved to be very rewarding for aspiring PR students looking for tips and pointers from 15 professionals from around the D.C. Metro area. Advice ranged from how to incorporate youth into PR campaigns to how to successfully enter the PR world on the junior level. The final piece of advice came from FleishmanHillard President and CEO Dave Senay’s lecture, “Ethics as Culture,” where he made it very clear that “Being in PR is not a spectator sport.”
TJ Digital Creative 